Needless to say, this isn’t your average croissant pitstop. The signature blue-adorned space includes a private dining area, as well as a bar with exquisite art installations. Inspired by the 1960’s film, the retro cafe literally allows fans to have Breakfast at Tiffany’s with a high-tea-inspired daytime menu curated by Michelin-starred chef, Daniel Boulud. In 2000, the Tiffany & Co Foundation was established, and has since awarded over $100 million in grants to protect our precious seascapes and landscapes.Ĭontinuing to think outside of the little blue box-or rather inside it-Tiffany & Co launched the Blue Box Cafe in 2017. And the later discovery of the rich blue tanzanite became one of the brand’s most significant contributions to fine jewelry.Īlongside Tiffany’s constant pursuit of unearthed beauty, the brand also prioritizes sustainability and social responsibility. The kunzite and morganite were amongst the founder’s earliest discoveries. With the help of his team of experts, Charles introduced many rare, colorful and previously undiscovered gems to the world. The enduring tradition of exploration and discovery is a defining characteristic of Tiffany, which owes its origins to Charles Lewis Tiffany’s fervent pursuit of precious gemstones. Acknowledging its responsibility to positively disrupt the industry, the conscious brand also ticks all of Luxe Digitals’s little blue boxes when it comes to sustainability and social responsibility. But Tiffany’s is so much more than just a legendary jewelry label. Worn by revered royalty and Hollywood legends, Tiffany & Co is an icon of elegance and sophistication that has captured the hearts and imaginations of people around the world for over 180 years. How to locate it? You simply cannot miss the not-so-little blue box on the corner of Fifth Avenue and 57th Street. As the LVMH group’s largest retail investment, the scintillating store features ten stories of dazzling diamonds, exquisite gems, never-before-seen creations and collaborations with iconic artists. In 2023, the all-hailed brand unveiled its flagship store revamp: The Landmark. And the store has stood in its prominent flagship location on the corner of Fifth Avenue and 57th Street in Manhattan since 1940, where it continued to style the most influential figures from Princess Diana to Beyonce. Just over a century after its inception, Tiffany & Co changed locations. The brand continued to make history as it became ubiquitous at royal balls and elite affairs. And in 1886, Tiffany & Co (casually known as Tiffany’s) introduced the Tiffany setting one of the world’s most popular engagement rings. In 1862, Abraham Lincoln signed off the illustrious label as one of the most affluent brand names when he purchased a Tiffany seed pearl necklace and earrings for his wife, who wore them to the inaugural ball. But in 1953, Charles took sole control of the company and the brand changed its name to the now-famous moniker, Tiffany & Co. Founded by Charles Lewis Tiffany and John Barnett Young, the affluent label originally went by the name Tiffany & Young. Tiffany & Co opened its first store on Broadway in New York City in 1837. TikTok: Behind the brand History of the brand At a glance Brand: Tiffany & Coįounders: Charles Lewis Tiffany and John Barnett YoungĬollections: Engagement rings, fine jewelry, fine watches, home and accessoriesįacebook: Instagram: Twitter: /TiffanyAndCo Audrey Hepburn said it all in her famous line “I’m just crazy about Tiffany’s!” And decades later, our love affair with the luxury brand is equally ardent. And for dessert: there’s nothing sweeter than a diamond-encrusted Atlas watch. The plat principal: a Tiffany True brilliant round engagement ring. The hors d’oeuvre: an instantly-recognizable Tiffany Lock bangle. Forget breakfast, we’re in for a three-course meal at Tiffany’s.
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